What are the advantages of data aggregation for businesses?

 


In the case of managing marketing campaigns across many platforms, such as Facebook and Google AdWords, everyone has experienced the daunting nature of combining data from numerous sources.


The full data aggregation procedure might take up to 20 hours of work each week to complete. Fortunately, there is an answer to this issue. Marketers may now benefit from platforms like Improvado, Adverity, Panoply, etc., which allow them to save time and effort.


By automating the data collection process, these platforms allow you to build the reports necessary for real-time monitoring of all of your campaign data. Learn more about the benefits of data aggregation for your business and some of the finest platforms for data aggregation in this guide.


Aggregation of Data: What Is It?


Aggregation refers to any procedure in which data is combined into a summary form and communicated to the user. Statistical analysis would not be complete without it.


Using data aggregation and statistical analysis, you may learn a great deal about the data you're looking at.


When it comes to marketing, the data that is gathered typically comes from the many campaigns and channels that are used to reach your target audience.


You may look at the performance of a certain campaign over time and with various cohorts by aggregating your data.


However, the ideal scenario is to gather all of the data from all of your campaigns and compare it to one another, so that you can see how well your product is accepted across all of your distribution channels, demographics, and cohorts of users.


There is a lot of time and work involved in doing so. You don't have to spend half your week sorting through data thanks to the abundance of data aggregation platform available today that can handle the job for you.


Example of Data Aggregation 


We'll look at an example of data aggregation to better grasp what it is and how it works.

It's common for companies to acquire a lot of data for marketing purposes. Companies' marketing activities become more effective when they have access to information regarding consumer interactions, marketing analytics, points of contact, and other insights. However, these insights are often misaligned, duplicative, and perplexing.


Data aggregation makes it easier for firms to clean and organize their data. At any time, analysts may access up-to-date data and change it to identify new prospects for marketing. Consistent messages to all clients, personalized offers, and customized marketing campaigns are all a product of this strategy.


On top of all of that, this information may be applied across the board. Upper management may update marketing strategy and budget based on the departments' success, for example, the sales team can check new leads.


Automation of Data Aggregation: How Does It Work?


Automated data collection is made possible by data aggregation platform.  The aggregation solution collects data from a variety of sources and combines it into a single format. Using data from ad platforms, site analytics software, social media, and other sources is what the platform does in terms of marketing.


The system then uses harmonization techniques to standardize the data. Using these tools, you may remove all of the redundant data, align distinct indications, and eliminate data discrepancies. Analysts may then utilize these findings to conduct more studies as a result of these procedures.


Data aggregation platform also stores information in a separate warehouse. With centralized data storage, it's considerably simpler to get the information you need. Remember that the warehouse must be able to handle massive amounts of data. In such cases, an analytical database is the most appropriate choice.


In the end, you may do any action with the data that you want. To provide one example, Improvado integrates marketing data with business intelligence solutions with little effort. As a result of pre-built dashboards, analysts have a deeper grasp of their marketing activities.

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