Simplified data solutions for complex business challenges.
Some details, like Google Analytics and Google Advertising, fit together naturally. But, like email and customer relationship manager info, not all streams match perfectly. This is where the aggregation of data comes into play. What is the aggregation of data? To paint a better image of the marketing and business results, data aggregation is the way to gather data from multiple sources. In the simplest form, aggregation is collecting volumes of data from a given database and arranging it into a more consumable and detailed medium. To summarise data and draw observations based on data-rich results, data aggregation can be implemented at any size, from pivot tables to data lakes. Why is data aggregation significant? You take crucial steps towards achieving the best result that reaches your goals by aggregating and modelling your data. In most situations, after the cost of marketing and other expenses, this would be something such as return on investment or calculation to establish the ...